The ‘no-frills’ Dutch telecom provider featured in this case study ran an incentive program for its partners, cumulating in an incentive trip for those who met and exceeded their sales targets.
This youthful and easy-going group of men were up for lots of fun in Scotland; within a modest budget. The request included the need for adventure, entertainment, casual dining, local flair and partying!
THE 4X4 CONVOY & LUNCH WITH A DIFFERENCE
Soon after the group arrived at Glasgow airport they were on their way into the Scottish Highlands, in a convoy of self-drive Land Rover Discovery 4x4s. They stopped en route to enjoy a lunch of seasonal local foods, in a family-style dining experience, where each table had a hot plate and all the raw ingredients to cook their own lunch.
Coffee and dessert was served in the garden, where we had branded rugby shirts and Stewart tartan kilts waiting for them to change into. And of course an explanation on how to wear the kilt! Wearing a kilt is always a fun experience for a group to have. Teaming kilts with rugby shirts is a very casual way of wearing our national dress.
WHISKY & THE HAKA
The group returned to their 4x4s to set off on the next part of the journey and found an envelope on the driver’s seat. Inside was a copy of their very own haka, researched and written by Bill. During the 45-minute journey to the next destination, they had to learn it.
The Land Rovers arrived at Loch Achray and the group gathered on the loch-side to recite the haka. Loud and proud they screamed it out, rewarded with a dram of Scottish whisky and a toast to good health!
Back in the 4x4s they took the short journey to Glengoyne Distillery for a special class in blending their own whisky. In high spirits, the group left the vehicles behind and following the sound of Stevie the piper, walked over the fields to Duntreath Castle.
Luggage had already been taken to guest ‘bedrooms’ – a row of tents in the castle gardens! Sleeping two per tent on raised camping beds, the group were gifted with some camping essentials: wooly kilt socks, a miniature bottle of whisky, Scottish tablet and earplugs.
Dinner that evening was in the Castle Keep, with a roaring fire, live folk music and an address to the haggis…. A real life clan dinner! Hot water bottles and head torches were distributed before bed.
The following morning a full Scottish breakfast was served in the Keep (again with a roaring fire), before the group participated in an interactive falconry workshop. Then it was time to leave the castle. The 4x4s were back. They travelled to scenic Stirling for a group photoshoot at the gates of Stirling Castle, before driving further east to South Queensferry. Admiring the grand engineering of the Forth Rail Bridge, the group left the 4x4s for the final time, and enjoyed a seafood lunch overlooking the estuary.
BOYS NIGHT OUT
They were picked up by a luxury coach and taken to Edinburgh for their final evening, a ‘boys night out’ at the chic Tigerlily restaurant followed by clubbing on the city’s trendy George Street. The final morning was spent at leisure with a farewell lunch in a traditional Scottish pub.
Did we manage to give this group a fun and adventurous experience in Scotland? We think so! They bonded over haggis tasting, laughed about wearing kilts and felt an electric emotion as they shouted their company haka in the wilds of the Scottish Highlands!