Making memories - Amway Style

When Scotland was set to play host to Amway, one of the world’s largest direct selling companies, Hello Scotland was selected to partner them on the creative and innovative VIP event.

The strategically focused retreat needed to provide a platform for the top leaders and executives to meet, discuss and set the direction for the future of the business in an intimate setting. The theme was to recognise and honour the leaders whose incredible accomplishments and vision have built the Amway legacy of partnership, and whose business leadership and passion create a future of opportunity for others to realise their potential.


Having identified that the initial presentation needed to be ‘outside of the box’ and the general approach had to be unique and very different, we strived to make a lasting first impression. We created a coffee table style hardback look-book to tell the story of the incentive. The book, site inspection and initial proposal would strongly connect with the emotions and experiential elements of the programme that we had in mind for the guests.

We were delighted to welcome Janielle, lead meeting planner for Amway, on the initial site inspection to truly showcase what we, as a partner, and Scotland, as a destination, had to offer. The natural beauty that spreads throughout the highlands and lowlands made the perfect landscape for rewarding leaders and as Janielle herself so eloquently noted, from the very first encounter between Amway and Hello Scotland, we knew it was a match! Janielle immediately understood and embraced our approach feeling ‘not just like a client of Hello Scotland but like a valued member of the Hello Scotland family’. The foundations had been set and it was this unique and strong partnership that we utilised to develop and facilitate the creative and innovative programme.

Plan & Deliver

Over the following year, Sharon – who was heading up the project from Hello Scotland – worked closely with Amway to offer a complete VIP event with a unique, ‘only through Amway’ experience that left lifelong memories.

To deliver the meticulously planned programme to the highest standard, three Hello Scotland project managers worked on site for 15 days with over 50 Scottish suppliers to deliver an experience that created excitement, enthusiasm and inspired the leaders for the future of the Amway business.

Those invited to the 2017 NAGC spent several days enjoying a luxurious retreat in the Scottish countryside followed by the glamour and excitement of two nights in Scotland’s capital city of Edinburgh. In appreciation of their hard work and dedication, attendees would experience a welcome dinner at Stirling Castle, with entertainment from the Red Hot Chilli Pipers, a helicopter castle hunt over the highlands, a private highland games on the grounds of Hopetoun House – home of the Marquess of Linlithgow -, and the chance to dine on the former royal yacht of the British monarch, Queen Elizabeth II.

A highlight for both Hello Scotland and Janielle was partnering with world renowned designer Pamella Roland to design an Amway tartan and have the pattern turned into cashmere scarves and wraps, which were given out as gifts during the programme.

“Hello Scotland start with big ideas and evolve from there. Their creativity and ideas have no boundaries. I challenged myself, in partnership with Hello Scotland, to build an experience the group would never forget. We accomplished this when the helicopters set off from the Wee Golf Course at Gleneagles on a castle hunt through the highlands before landing simultaneously at Hopetoun House. The sight was pure perfection. Six months later many of the guests are still raving about the Scotland experience. This experience exceeded the expectations of the leaders and has left a lasting expression in their hearts.”

Janielle Moss - Lead Meeting Planner, North America Meetings & Events, Amway