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Hello Scotland has launched a new activity for incentive planners to consider when choosing Scotland for their next group, Driving Forward.

The inspiration for this new campaign came from Hello Scotland knowing the demands of the incentive market and also feedback from our clients, both having a desire to experience something different. We have created an activity that gives any incentive guests the opportunity to see parts of Scotland that the average group does not get to see; and best of all is that the choice is theirs.  Scotland packs a punch for incentives, partly due to wildly dramatic scenery along with huge amounts of history and endless things to do and see. Hello Scotland’s Driving Forward gives the chance for the individual to take things into their own hands by driving themselves to experience aspects of Scotland that are of interest specifically to them.

The beauty of Driving Forwardis that every group and individual gets a bespoke experience. Perhaps the intrepid incentive group could head north from Glasgow in a fleet of self-driven SUVs or classic cars to transport themselves to the Highlands and the stunning Glencoe, Scotland’s most spectacular glen (or mountain). Here a stop could be arranged to enjoy a sumptuous posh picnic complete with butler or for those who like the wild side of life, a dip in the crystal clear river in Glen Etive. Hello Scotland would recommend following a swim with a dram of Island Malt (non drivers only) or hot chocolate and some home-made Highland oatcakes to warm them up again….then it’s back on the road looking for the next adventure! Before long the guests could be looking out at the islands off the West Coast of Scotland, but that’s up to them.

SUVs and kilted hosts
SUVs and kilted hosts

Bill Thomson who set up Hello Scotland nearly 18 years ago said ‘It is perhaps typical of most destinations to focus on the same areas and same properties or venues for incentive groups, and whilst the programme content may vary slightly, the ingredients used tend to be quite similar. By no means is this a criticism as Hello Scotland also subscribes to this habit, but in order for our ingredients to change, we need to “Drive Forward” into different areas of what is after all, a small country. By doing this we change everything!’

For more information on Driving Forward please contact us on inspireme@helloscotland.com or if you are at EIBTM in Barcelona head to stand K30 to meet Bill.

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