This week Hello Scotland received the results and recommendations from a Carbon Master audit which showed we’d reduced the carbon emissions per incentive traveler by 17% over the last 5 years (hurray for us!).
Here’s our thoughts on how Hello can help incentive travel buyers reduce their group’s carbon emissions when visiting Scotland on an incentive trip.
Almost every incentive group’s biggest carbon emission is air travel – which accounted for 82.45% of Hello’s total emissions last year. Sadly there’s not a lot we can do about this except encourage incentive buyers to purchase carbon offset for flights - not always an attractive option.
If you’re booking the hotel directly, one key symbol to look out for is the Green Tourism Business Scheme. The GTBS is a well respected accreditation across the UK and it’s bronze, silver and gold awards are a good indication that hotels and tourism suppliers are engaging in their sustainability and aiming to improve upon it.
If you’re booking accommodation through Hello Scotland, you can request hotels that are part of the Going Green with Hello Accreditation system. GGWH is our own guidance on how hotels/venues/suppliers are improving their green and sustainable credentials for incentive travelers. You’ll find the GGWH suppliers identified within our proposals with a GGWH logo for their respective level, 1-4.
Offset your emissions
If you or your client is keen on offsetting carbon, perhaps emissions from the flight or from the group’s activities, there are ways of doing this that don’t mean simply ‘buying the offset’.
You can involve the group in offsetting their own emissions through carbon neutral tree planting in a variety of stunning locations throughout Scotland. Plus it’s a fun activity for the group too!
Can’t reduce your carbon anymore?
There will of course reach a point where you are unable to reduce your carbon emissions further without compromising on the incentive program. So instead, why not give something back to Scotland instead? Our favourite give back activity is to volunteer for British Waterways at the Linlithgow Union Canal Society to help maintain and improve Scotland’s canals. Plus you always get a cuppa in the cute Tea Room afterwards!