It’s been a few weeks since I returned from IMEX America so I’ve had time to digest my experiences in Las Vegas and consider my thoughts on the success of the show…
IMEX America was a new adventure for me. A new market, new exhibition stand and new Scottish partners (Gosford House & Craigielaw Golf Club).
I think we were all very excited about the prospect of a new show and a fresh approach to selling our Scottish Trio, especially when we first stepped onto the stand and I saw the giant photo of me and my team!
Like all of these trade fairs and shows, you need to be able to connect with the buyers, engage them in your presence and in your products / services. We were lucky as three Scot's gents in kilts easily draws attention... the three of us are considering a sideline career in modeling...!
Joking aside, if you’ve been reading my previous blogs you’ll know how much emphasis I place on face-to-face meetings and interaction for the best place to not only sell, but to learn and understand customers and the changing face of the industry.
IMEX America was a valuable experience to learn about American buyers, what they want and how they do business. Fortunately for me, the rich heritage and history between Scotland and America also offered a great opportunity to strike up a personal rapport.
Taking a stand at a new trade show is always a bit of a risk, but I can certainly say for this one it was worth it and I wouldn’t hesitate to recommend this to fellow MICE suppliers who are working within the American market.
A quick word of thanks to everyone who visited the Destination Scotland stand, and to my friends and stand partners, Rob from Gosford House and Derek from Craigielaw Golf Club - "I wonder what next year will bring for the Reservoir Jocks?"