Responsible Tourism changes lives across the globe, find out why Hello Scotland are joining hundreds of tourism organizations to once again support and promotion WTM World Responsible Tourism Day…and why you should get involved. [youtube]

An intro to responsible tourism...

In 2002 the Cape Town Conference on Responsible Tourism in Destinations agreed a declaration on responsible tourism. The declaration agrees that responsible tourism:

  • Minimizes negative economic, environmental and social impacts
  • Generates greater economic benefits for local people and enhances the well being of host communities; improves working conditions and access to the industry
  • Involves local people in decisions that affect their lives and life chances
  • Makes positive contributions to the conservation of naturaland cultural heritage embracing diversity
  • Provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues
  • Provides access for physically challenged people
  • Is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidence

Since 2009, the World Travel Market (WTM) have ran the WTM World Responsible Tourism Day campaign with the following objective:

  1. To help drive change by educating more responsible behaviour with the travel and tourism industry and travelling public
  2. To explore the issues of how countries and destinations are made more sustainable including case studies of best practices
  3. To educate the marketplace and debate key environmental related issues to push the agenda and be a catalyst for change
  4. To harness the influence of World Travel Market as an international business forum to encourage the industry to drive the responsible tourism agenda forward

Hello Scotland and WTM Responsible Tourism Day

In 2010, we joined other tourism organizations in promoting responsible tourism through a variety of activities. As a DMC, we feel we are in a position where we can communicate to a large number of people within the industry. From our clients – agents, incentive houses and corporate clients who are organizing travel – to our local tourism providers in Scotland, like hotels, transportation and activity providers.

We ran a photo campaign that asked clients and suppliers to share images of their own responsible tourism acts. For each 10 images we received, we pledged to plant a tree at a carbon neutral sustainable forest here in Scotland – which we did, with 10 of our Going Green with Hello champion suppliers on a green engagement day!

Hello Scotland’s 2011 Pledge

In 2010 we focused on the sustainability of Scotland’s future, but for this year we want to focus on an act that will improve Scotland right now, today, for visitors and for the local community.

When they were built almost 200 years ago, Scotland’s canals where a thriving transportation network at the heart of the local economy. In the early 19th century (check) competition from the railway network forces many of the canals to close and fall into disarray.

In the last few years, with thanks to British Waterways Scotland and The Waterways Trust, Scotland's inland waterways have undergone a transformation that has given them a new lease of life. Local authorities, volunteer groups, private companies and others have helped develop a thriving leisure resource for local communities and visitors alike.

Not only must this resource be maintained, but today the canals are also responding to wider agendas in leisure & tourism, health & community development, regeneration & economic opportunity environment and sustainability.

Here at Hello we believe the canals are a vital asset for tourism and the local communities, especially in terms of the sports and leisure opportunities they present.

On the 9th November 2011 – WTM World Responsible Tourism Day – 20 volunteers from Hello Scotland and their Going Green with Hello Suppliers will join large numbers of British Waterways Scotland volunteers at a special project near the Falkirk Wheel  - a rotating boat lift that connects the Union Canal with the Forth & Clyde Canal.

If you’d like to get involved please contact Lisa at and she’ll give you more information.

If you’re supporting the WTM World Responsible Tourism Day in any way we’d love to hear about it!