Glasgow’s rich cultural heritage and buzzing cosmopolitan feeling offers you great diversity of experiences, where the traditional is fused with the contemporary to create something unique.  It's this fusion that has lead to some of Glasgow's best highlands and 'must sees' when you visit the city. Here's our top 5 things that you simply can’t miss out on seeing / doing when you visit Glasgow...

1. The architecture

Even if you’re not normally a fan of architecture it’s totally worth opening your mind and enjoying what Glasgow has to show you. Start of with the powerful Glasgow University building (build in 1871) that towers over the west end, rivaled by the Spanish Baroque style of the beautiful Kelvingrove Art Gallery.

Then travel the short distance to the waterside of the River Clyde where you’ll enter the modern world to see the fondly nicknamed ‘armadillo’ building and across the ‘squinty’ bridge to the Glasgow Science Centre where you can take a trip up the 100m+ tower for unrivalled views over Glasgow and the surrounding area.

Finish your architectural trip with a visit to George Square’s impressive City Chambers, the city centre’s traditional architecture and the People’s Palace at Glasgow Green.

2. Jamie Oliver’s new restaurant

In July this year, Jamie Oliver will open his first restaurant in Scotland, in the refurbished GPO building on Glasgow’s George Square.

Jamie’s Italian restaurants have a great reputation for tasty italian ‘grub’, served in an informal and inclusive atmosphere – great for a city lunch!

3. Shopping

Claimed to be the best shopping in the UK outside of London, Glasgow is the ideal place for an afternoon of shopping.  Start at Buchanan Galleries and wander down Buchanan Street (which won the Great Street Award 2008) and pop into the hidden beauty spot of Princes Square, before having a giggle in the St Enoch Centre’s new Hamleys Toy Store. If you want to splash out, finish off in the designer boutiques of the Merchant City.

4. The West End & Ashton Lane

On a sunny afternoon or evening, there’s one place in town that has that warm and fuzzy lively atmosphere – Glasgow’s West End, in particular Ashton Lane. Tucked behind the busy street of Byres Road, Ashton Lane is filled with a flurry of bars, pubs, restaurants and Glasgow's favorite contemporary cinema.

Looking down you’ll see the quant cobbled street, but if you look up, you’ll see the canopy of twinkling white lights that hang between all the buildings. Relax and enjoy a quite drink, a bite to eat and a live Scottish band!

5. Loch Lomond

If you’ve visiting the buzzing city centre and the west end of Glasgow, you can’t miss the chance to get away from it all to the tranquil scenery of beautiful Loch Lomond. Take a cruise, try out some water sports or simply enjoy a stroll around this iconic Scottish setting.

Coming next week….

The final chapter:

Part 5: Glasgow-based incentive activities to remember!