New study by the Carbon Masters Project reveals Hello Scotland has reduced the impact of its incentive travellers, and reduced our own direct carbon emissions!
In 2011, the average carbon emissions per incentive traveler were 0.31 tons CO2e, down 17% since our last assessment in 2006.
Overall carbon emissions had increased due to a greater number of customers, however we've been able to reduce the carbon footprint of individual incentive participants.
With 99% of incentive travelers arriving by air transport it's difficult to reduce carbon emissions without compromising the incentive program. However with small improvements across a wide variety of areas, we've been able to reduce it without participants seeing a difference in service or quality.
We've also reduced our direct carbon emissions by 7% through switching to more fuel-efficient vehicles, encouraging low-carbon commuting and sensible energy usage in the office.
With thanks to: The Carbon Masters Project (in association with Scottish Business in Community, The Carbon Trust and The University of Strathclyde).