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Product Launch Scotland
Taking a new product to market can be an exciting yet somewhat risky venture for any organisation. The product launch is a crucial time when the product, brand and overall corporate vision must be ideally positioned to make it’s value clear and the launch pad perfect.
'It’s all about the brand' …or is it?
At Hello Scotland we understand that you must choose a launch location and concept that reflects the value of the brand and the featured product – which is of course the focal point of the launch.
But at Hello we also look at the bigger picture and consider how the product, brand and organisation can connect to the environment / destination where the launch is taking place - not only the venue but the culture, heritage and landscapes.
When you successfully marry the brand to the launch environment, you create the perfect platform to show the product in the most favourable way possible.
By choosing Hello Scotland as your launch partner we’ll not only consider the venues and locations for the launch, but we’ll work with you on a concept that marries your brand & product with the 'Scottish environment' it will be launched in, whether that’s the wilderness of the Highlands, a luxury setting, some technological wonderment…or just about any type of concept that fits with Scotland's vast and diverse landscapes.
In our view, the whole experience of the product launch, from arrival in a destination to departure, will impact on the overall impression journalists, media, salespeople, investors & the public will have about your product, so it’s important to get the first impressions right…for lasting impressions.
Types of product launches we’ve done…
We’ve worked with clients across many industries to launch a variety of products. Here’s some of the most notable:
Beauty & Cosmetics
The launch of a new range of cosmetics to high profile fashion & beauty journalists from across Germany. The focus was on creating a platform of emotion through nature, so for us the obvious answer was the beauty of central Scotland – close to airports and easily accessible, yet with the feeling of being miles from civilisation.
Highlights included a walk along the West Highland Way (in tartan wellies!), hearing a piper in the distance, whose sounds lead them to a Castle for afternoon tea and a Gaelic hot chocolate!
The launch took place in an exclusive loch-side venue, which is modern, light and airy; the perfect for natural cosmetics to be launched.
Automotive
Scotland was the perfect selection for the launch of a new 4x4 off road vehicle. Bill took a personal interest in the project and in fact it was his character and presence that added a real personal and emotive touch to everyday of the 2 month, weeklong launch.
He sought out the perfect remote location for the launch, and worked closely with the organisers to create a truly rugged Scottish experience, incorporating special touches, like interactive falconry, where the birds displayed their strength, agility... attributes that were mirrored in the new vehicle.
Cellular Technology
A mobile phone giant wanted to launch a new multimedia mobile phone product in an environment that reflected the strong traditional values of their organisation, yet also dynamically integrating the new cutting edge technology and developments of their cellular phone product.
It was also important that the launch incorporated a ‘challenge’ as a key ingredient of the companies philosophy was to always challenge the boundaries of their knowledge and technology.
Hello Scotland created a concept were the cellular phones were integrated into a ‘Helicopter Castle Hunt’, where teams got the chance to take a trip in a helicopter to find and photograph castles around Scotland! In fact, this was the original ‘Castle Hunt’ program and you can see a video here: Castle Hunting.
Pharmaceuticals
For the launch of a new painkiller, Hello Scotland worked with the pharmaceutical company to create a concept based around the famous Scottish film, “The Highlander”. It allowed the product to be launched in a fun way, but of course there were still the underlying important details about the drug.
In another drug launch, Hello took the fundamental requirement of the launch – to educate the sales people about the drug – and turned it into a full product launch concept. The hotel venue was transformed into an academy, guests were asked to matriculate, there was student style dining a spin-tingling student ritual in castle ruins and even ‘graduation’ at the end!
Hello Scotland for ‘concept’ product launches
Scotland is an extremely versatile destination for product launches and corporate unveilings. It can be particularly powerful if you can marry the product, brand and corporate vision with the environment and experiences that the attendees will have.
This type of connection is a hugely successful way to launch your product, but to do it effectively, you need a creative and innovative partner who can help make your launch a success.
If you’re considering a product launch in Scotland, contact Hello Scotland and mark your enquiry for the attention of ‘Hello’s Product Launch Experts’.
